New York Giants wide receiver Victor Cruz burst onto the scene unexpectedly and has rapidly become an International phenomenon. He's established himself as somewhat of a brand that's universally recognized, and that includes his famed post-touchdown celebration: the salsa dance.
Cruz's post-TD salsa is now so famous that it has even been nominated for a Nickelodeon Kids' Choice Sports Award in the category "Party Like A Sports Star," which honors the best celebrations across the sports world.
But the salsa isn't just a meaningless celebration for Cruz. Rather, it's to honor his late Grandmother and something that has become very meaningful for Cruz and his family.
"It's just something that I do for my grandmother," Cruz said in 2012. "It's something that's sacred to me, it's something that's due to her passing. Before she passed away, it was something dear to me.
"Why I do it is for her because she told me she loved it so much, and she taught me how to do it and all of that put together. Knowing that, it's just a little slap in the face."
The Nickelodeon Kids' Choice Sports Awards will be the first of its kind and will take place on July 17 at UCLA's Pauley Pavilion. It will also be hosted by none other than retired New York Giants defensive end and NFL Hall of Famer, Michael Strahan.
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