For the second consecutive year, the New York Giants watched as their rating fell in the local TV market. In fact, the fall over the last two years (-15% over that span) has dropped the Giants all the way down to the third worst local TV market in the National Football League with a rating of 15.3. Only the New York Jets (12.3) and the Oakland Raiders (10.9) have lower local ratings than Big Blue.
In addition to ranking in the bottom three league-wide, the Giants have also experienced one of the largest dips in local markets, behind only the Pittsburgh Steelers and the aforementioned Jets and Raiders.
The top three local TV markets in 2013 were the New Orleans Saints, Denver Broncos and Green Bay Packers. Meanwhile, the top three gains in local TV markets came via the Seattle Seahawks, Broncos and Kansas City Chiefs.
Oddly, the Tampa Bay Buccaneers saw a 24% increase despite repeatedly battling to stave off blackouts (using the 85% blackout rule).
Neither Giants co-owner John Mara nor Jets owner Woody Johnson are going to be very happy with these numbers. Expect each team to make some adjustments both on and off the field, perhaps including some new advertising, to increase their ratings in local TV markets.
It is worth noting however, that the Giants did play in one of the highest rated National games of the 2013 regular season: a Week 12 loss to the Dallas Cowboys.
(H/T: Big Blue View)
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