A group of nine multi-car teams have formed a collaborative business alliance called Racing Team Alliance. The purpose group, according to the alliance is to create an open forum for teams to explore areas of common interest and work collaboratively to help grow, preserve and promote the sport of stock car racing. The organization plans to open its membership to all full-time NASCAR Sprint Cup Series teams in the near future.
In providing a vehicle for the teams to work together, the organization creates for the first time a single entity to engage with stakeholders on creative ways to market and experience the power of the sport's teams and drivers. As part of its focus, the RTA also plans to explore innovative ways to harness the combined purchasing power and scale of the teams' operations to drive efficiencies in costs.
Michael Waltrip Racing co-owner Rob Kauffman has been elected as the organization’s first chair. He had this to say about the organization.
"With the encouragement of NASCAR and the manufacturers, the teams have met in various forms and forums over the years to explore areas of common interest. This simply formalizes what was an informal group." said Kauffman. "The key word is 'Collaboration'. We all have vested interests in the success and popularity of stock car racing. By working together and speaking with a single voice, it should be a simpler and smoother process to work with current and potential groups involved with the sport. Whether it be looking for industry-wide travel partners or collaborating on technical issues – the idea is to work together to increase revenue, spend more efficiently, and deliver more value to our partners."
The nine Sprint Cup Series teams who are executive members of the Racing Team Alliance are Hendrick Motorsports, Michael Waltrip Racing, Stewart-Haas Racing, Team Penske, Roush Fenway Racing, Joe Gibbs Racing, Chip Ganassi Racing with Felix Sabates, Richard Petty Motorsports and Richard Childress Racing.
NASCAR has issued a statement about the organization in an email that reads as follows.
“We are aware of the alliance concept the team owners have announced, but have very few specifics on its structure or purpose. It is apparently still in development and we're still learning about the details so it would be inappropriate to comment right now. NASCAR's mission, as it has always been, is to create a fair playing field where anyone can come and compete. Our job is to support and strengthen all of the teams, large and small, across all of our series and we'll continue to do that. NASCAR is a unique community with hundreds of stakeholders. They all have a voice and always will."
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