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Panasonic Signs with Hendrick Motorsports; Will Debut on Jeff Gordon’s Car at Sonoma

June 17th, 2014 at 9:15 PM
By Mark Eddinger

Today Hendrick Motorsports announced a deal with Panasonic to sponsor the No. 24 car driven by Jeff Gordon in two races this season starting this weekend at Sonoma Raceway. The deal also includes Panasonic sponsoring the No. 24 team for two races in 2015 and 2016.

'JeffGordonSpeech' photo (c) 2011, Bertho RF1 - license: https://creativecommons.org/licenses/by-sa/2.0/

Panasonic has been aligned with Hendrick Motorsports as a technology partner since 2007 and will also serve as an associate sponsor on the No. 24 car in all other races. The race at Atlanta Motor Speedway on August 31st will be the other race this season that Panasonic will have primary sponsorship.

"This is the next step in what's already been a successful partnership, and it's going to be fun to take it to another level," Gordon said. "We hope to kick it off with a win this weekend for Panasonic and Toughbook."

Panasonic's Toughbook brand will be on the rear quarter panels of the No. 24 car this weekend with Panasonic on the hood of a blue, black and white paint scheme. The Toughbook mobile computer is a staple item in the NASCAR garage among team engineers.

Gordon is a five-time winner at the Sonoma Raceway road course and he currently leads the NASCAR Sprint Cup Series point standings by 15 points after 15 races. Gordon also is looking locked into the Chase Grid to compete for the championship because of his win earlier this season at Kansas Speedway.

The deal hints at the fact that Gordon will not be retiring after the 2014 season as has been speculated by some. The four-time champion is 42-years-old currently and Panasonic has signed the deal with the No. 24 team through 2016 when Gordon will be 44. There is a chance that another driver, like Chase Elliott, could step into the deal though as specifics about the contract were not released as they normally are not.

With Farmers Insurance resigning with the No. 5 Hendrick Motorsports team driven by Kasey Kahne it seems likely that Chase Elliott will remain in the NASCAR Nationwide Series with JR Motorsports for 2015 and then he will have to see how things swing for the 2016 Sprint Cup season. Jimmie Johnson and Dale Earnhardt Jr are also under contract with Hendrick Motorsports and there is a limit of four teams per race organization in the Sprint Cup Series.

Tags: Atlanta Motor Speedway, Chase Elliott, Farmers Insurance, Hendrick Motorsports, Jeff Gordon, Kasey Kahne, Motorsports, NASCAR, NASCAR Nationwide Series, NASCAR Sprint Cup Series, Sonoma Raceway

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