The Bills came in at No. 31 in the 32-team league with a value of $935 million. That is up 7 percent from last year but is only ahead of the St. Louis Rams, at $930 million.
The team's revenue of $252 million was fourth-lowest in the NFL and less than half of the highest-earning team, the Dallas Cowboys, who also came in atop the valuation list at $3.2 billion.
In what might be a surprise, the Bills weren't on the publication's list of the best fan bases. Topping that list were the Green Bay Packers, who finished atop three categories (hometown crowd, stadium attendance and social media) and in the top seven in the other two (No. 2 in TV audience, No. 7 in merchandise).
The Bills did, however, place on the list of most expensive beer. At $9 per 20-ounce beer, the Bills came in No. 7. The publication noted the Bills' 614 percent markup when compared to the average local price for a beer of that size of $1.01. Topping the list were the Detroit Lions, who charge $8.50 per beer.
In spite of these numbers, whoever ends up buying the team next is expected to have to pay in excess of $1 billion.
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