The Business of MMA: Can Subscription Streaming Replace Pay-Per-View?

NEW YORK, NY – JANUARY 19: (R-L) UFC President Dana White and Ari Emmanuel are seen in attendance during the UFC Fight Night event at the Barclays Center on January 19, 2019 in the Brooklyn borough of New York City. (Photo by Josh Hedges/Zuffa LLC/Zuffa LLC via Getty Images) With traditional revenue models on the decline, over-the-top streaming might just be the future of Sports Entertainment. Nearly eight months after the announcement that the UFC and ESPN reached a five-year $1.5 billion media rights agreement, the largest MMA promotion in the world made its debut on ESPN+. Although it wasn’t...

Read More