America’s Games abroad – why are US sports looking to find a new home in Europe?
For decades, US sports have enjoyed underground popularity in the UK. From staying up to watch the Superbowl on Channel 4 in the 1990s to the glamour of courtside at the NBA finals, US sports are famous for having an incredibly dramatic sense of occasion that few other events can match. Over the years, attempts have been made to increase the reach of US sports across the Atlantic, but few have been able to succeed. With the NFL and NBA both hosting successful regular season matches in London across the last decade, and the MLB joining in for 2019...
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